Marketing Target: Explorers & Intellectuals
Agency Created Tag Line: None
Concept: This ad is geared toward the academia crowd.
Well educated and well bread individuals. We used key
points of adventure travel in low lighting to be a visually
soft, but profoundly exciting ad to center on the timepiece
which you need for such a journey.
This ad features the handmade Russian Buran Lunar
Flagship in 18 Karat gold.
Marketing Target: Dive/Pro Diver
Agency Created Tag Line: " Deeply Trusted"
Concept: Showing divers in visually compelling
place. With deep greens to represent depth and
vibrant blue as contrast. This ad is geared to upwardly
mobile professionals.
The sheik thing in fad marketing is called Guerrilla Marketing. It is basically,
creating high publicity
stunts and create shock value. This may work in the kiddie industry or
video game sector, but
NOT the timepiece market!
Two of the dumbest guerrilla marketing campaigns EVER created were:
1. This thing (see below) stuck under bridges in Boston MA, which caused
a MAJOR scare
and cost the company & the city millions! And several embarrassing
apologies.
2. Putting real blue jeans in glass display cases at bus stops. They put
these in area's where poor
income minorities stood waiting for the bus. KNOWING that the display case
would be smashed
to steal the jeans. Then you saw an outline of them saying "see they
WERE nice jeans."
This was degrading to all people who they targeted, but especially to the
minorities who they USED to sell their jeans. The guerrilla company pulled
the displays and guess what? We can't even remember who's jeans they were!
COMMANDO MARKETINGTMcould not be any further from this guerrilla tactic fad if it had to be!
By "Commando" we mean precise knowledge of where your marketing
belongs, and done at
speeds to be cost effective and timely to your own efforts. Our team is well versed in placement of ad
matertials and we are a "one stop" agency for all your advertising,
marketing and printed
materials production. See some of our work below...
