A Commentary By Dan Rocco*


First, I must start by saying "I don't HATE flash" when done in limited amounts, it's cool!

And that is the keyword, LIMITED AMOUNTS! I have seen some of the worst sites out of some of the biggest watch
companies. I really enjoy doing websites, I can do flash, but why? Let's pretend that all the people who are looking at your
site DON'T have a high speed, turbo charged six gig-a-watt internet connection. So what would you have them do?

I got it.... get on-line, load up your page and THEN go to work! By the time they get home it should be about loaded. And hey,
now they turn the cool pages and see all your watch models. But NOW they want more information??? Here we go again,
another fifteen minute wait to get to the section on engine type, water resistance and my BIGGEST pet peeve...

A flash area just to find a "authorized retailer" GIVE ME A BREAK!!!! And you wonder why people buy your exclusive
brand on Ebay. Well there you can see several pics and even copy it! Now the customer can long for it AND they even tell
you the price!

Well web site administrator's, sit up take heed and remember this..."People who are browsing your site ALREADY LOVE
YOUR BRAND and are just seeking more information. They do not need to have a pop up window to tell them all
watches sold on line are fakes, because most of the time, guess what, THERE NOT!

People also like pictures, cool screen savers, and wallpapers. They want info to help them decide on your different models.
And a clear and concise why to find them in their area. So do all fans of your brand a HUGE favor, leave all that flash
to the official Harry Potter or Pirate's Of The Caribbean web sites!



* This commentary does not necessarily reflect the views of this website. Oops, yes it does, Dan Rocco is the founder of the company :)